RESPONSIBILITIES

• Create original content with SEO value (boost brand awareness, and generate leads)
• Generate social campaigns with ROI in mind
• Grow membership, traffic and engagement
• Interact with community members
• Generate the webinars or informative content for sharing socially
• Advise the development team of possible improvements to the sites and bugs
• Use social media to drive traffic/sales/goals/etc.
• Identify relevant trends and steer content creators towards it
• Office proficient (really good in Excel)
• Superb web skills (need to be logging in and out of different sites, updating
  profiles and accounts)
• SUPERB communications skills as will be talking to INTERNAL team (only)
  many times during the day and need to understand instructions

QUALIFICATIONS:

• 2 years experience in customer support, community management or other
  similar role
• Degree in English, Journalism, Communications or similar preferred
• Writing samples of blog posts, newsletters, email campaigns or other written
  content
• Previous social media experience and community building experience desired
• Willingness to work on extended hours – retweeting, responding and 
  communicating in general with community members outside of office hours
  may be required
• PR experience a bonus

REQUIRED SKILLS:

 Experience in platforms is an advantage:

• GAW
• WBT
• SproutSocial
• Office
• Any knowledge of GetResponse would be awesome
• Hootsuite

 JOB DESCRIPTION:

The Online Content Manager/Community Manager is responsible for representing the company’s brand via all
outward facing social networking channels (B2C).

• Writing material and selecting graphics for social media channels, designing
  creative content that engages and drives community participation
• Social media marketing: creating, managing and growing the company’s
  presence through Twitter, Tumblr, Pinterest, Google+ and other strategically
  relevant online properties
• Public relations: managing incoming media requests and building tier 1
  relationships, building healthy and engaged relationships with end users and
  external parties via social media
• Creating, executing and measuring media campaigns
• Customer relations: answering questions, handling discussions via social media
  and managing any online feedback, escalating when necessary
• Assist internal teams in creating and implementing strategic marketing/
  communications plans to provide direction for the company’s public-facing
  communications
• Using Google Analytics and other measurement tools to report on and evaluate
  effectiveness of campaigns, and continually find ways to improve on those
  metrics through testing and new initiatives
• Work closely with Content Manager to create cohesive voice for the organization across all media channels